Carnival Brand Center

Project:

The Carnival Brand Center provides brand guidelines and a vast image library for Carnival employees, agents, and vendors. These users access the site to download resources and get guidance on their proper use. I worked closely with the client to design, enhance, and maintain the interface, content, and features of the site. This required constant management of many concurrent projects and weekly status meetings were established to track ongoing work, outline and design new features, identify and resolve potential issues, and plan for future work. Each week brought new updates and requests for new features. The result is an engaging site that evolved as needed to provide its users with current brand related materials and information.

Users are presented with the latest brand features and information targeted to their specific needs based of the type of user group their individual account is assigned to.

Images are a key component to the Carnival brand. The Image Library is searchable by keywords or by using a menu of categories and options. This major section of the site is continuously being updated and expanded.

Carnival's brand encompasses many sub brands, each with its own guidelines and resources.

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